Welcome to the WebEngage Writer’s Community

This section features content about Marketing Automation & Retention Marketing written by readers of the Monk blog. If you have something worth contributing, then come write for us. Anyone can submit a post, and the best content will be featured on the Monk blog!

Deepti Jain August 16, 2018

How To Create A Successful Email Marketing Campaign

What comes to your mind when you think of starting an Email Marketing Campaign? Writing a compelling text, some images strewn here and there, building an email-chain and finally hit send. Not exactly. Reality is somewhat different. If this is what you think, then you are missing a few prominent points that are a necessity when it comes to creating a Successful Email Marketing Campaign. With around 269 billion emails sent each day, you have to fight tooth and nail and implement a more thorough approach to generate more leads and sales. After all, you have to use every weapon […]

Hunter Branch August 16, 2018

A Step-by-Step Process to Skyrocketing Your Newsletter Opt-ins

There are enough tips and best practices to increasing newsletter opt-ins out there to keep you busy reading for months. People say: “Changing the color of your opt-in button will increase conversions!” “Putting opt-in forms all over your site will increase conversions!” “Making people feel stupid for not opting-in to your newsletter will increase conversions!” But are these strategies really worth your time? Are these small changes to your opt-in forms actually the reason for your current conversion rates? I bet not. I’ve tried all of these strategies across multiple sites and have seen them only slightly increase conversion rates […]

Sujan Patel July 27, 2018

5 Elements Of A Successful Mobile App Marketing Strategy

You did it. You’re done building your mobile app. All the hard work and caffeine-fueled late nights in the office were worth it, because your app is one-of-a-kind, jam-packed with useful features, and sure to impress. Now all that’s left to do is sit back and watch your app effortlessly skyrocket to the top of the app charts and into the hall of fame, right? Well … no. It will soon become clear that getting the app built and into the app store is just the start of the journey. Now you’ve got the arduous task of finding potential users, […]

Shane Barker July 21, 2018

How E-Commerce Companies Can Use Marketing Automation To Improve Customer Retention

What role will marketing automation play in your e-commerce business? Digital marketing has evolved so much over the past three decades, and it’s becoming more necessary as more and more users gain access to smartphones (with 87% of current internet users having access to them). Building a strategy that works for you, and your customers, is important to gain more customers, retain the ones you have, and to stay on the leading edge all at once. Customer retention is paramount in today’s digital economy, with 50% of consumers suggesting that they would interact with a company again after only one […]

Bernard Meyer July 3, 2018

5 Email Marketing Psychology Hacks to Boost Engagement & Sales

Implementing psychological hooks in your email marketing campaigns can not just boost sales, but can also help you skyrocket your engagement and brand loyalty rates. After all, understanding psychology allows you to guide your subscribers and customers to take the desired action. This helps you get better sales, but it also allows your customers to quickly see the value you’re offering. Today I’ll show you the 5 science-backed email marketing psychological principles that will lead to better sales, engagement and customer loyalty. 1. Price Anchoring It’s often said that the best way to sell a $2,000 watch is to put […]

Talia June 30, 2018

5 Mobile Onboarding Strategies That Actually Convert

  There are over 2.2 million apps in the Apple App store, and 2.8 million in the Google Play Store. This means that no matter how groundbreaking, unique, or useful yours is, there’s likely not only alternatives but endless app options for mobile users to spend their time on. This has created a real problem for app creators in the form of a steady decrease in app retention over time. As of 2018, the average app retention looks like this in the first three months of a user’s membership: To avoid the endless, expensive loop of acquisition to speedy churn, […]

Alma Causey June 27, 2018

5 Key Components to Automate Your Digital Sales Process

Selling in the digital world used to be a tedious task back in the days when people relied on spreadsheets and notepads for everything. Thanks to technology, we can now automate the entire sales process without affecting the quality of marketing efforts. In a recent survey, HubSpot found out that 42 percent of marketers now believe that automation is a top priority in business. If you are a savvy decision maker, automation should be your most important priority as well. Don’t listen to people who keep saying that email is dead, because the oldest and most effective means of communication […]

Jacob Colleen June 25, 2018

How To Use Push Notifications To Deal With App Churn

In the realm of mobile app development, client retention has become a challenging task. The only objective for which mobile app marketing team is running after is getting more and more users on board and keeping them engaged. Experts focus on believing that it is important to acquire the loyalty of long-term clients than keeping a desire for the new or casual ones. Now, there is always a fear that clients may churn your mobile app. This indicates leaving the mobile app on grounds that they did not find your app useful or worthy. Now, the role of marketer is to keep […]

Maulik Shah June 25, 2018

How Your E-commerce Store’s Mobile App can Boost Sales with Intelligent User Engagement

Times have truly changed and it’s imperative for any ecommerce business to quickly adapt with the latest technological developments. Noticeably, mobile applications are taking the world by storm. According to Statista, there are no less than 2.3 Billion smartphone users across the globe today. Not just that, research shows, on average, an individual spends 3 hours and 40 minutes on mobile devices each day. And you know what? Majority of smart, forward-thinking entrepreneurs (Your competitors) are taking advantage of this mobile apps phenomenon to further improve their business. Why Not You? Today, right from the moment your customers get up […]

Aishwar Babber June 15, 2018

7 Tips for Nailing Down the SMS Opt-in Process

When you are first getting started with SMS marketing, filling out your audience and growing your subscriber base can seem like a daunting task. Even if you are able to import contacts from another CRM solution, you still have to go through the SMS opt-in process to secure their interest and avoid unwanted fines. Thankfully, there are a few different ways that you can nail down this process and begin your SMS campaign with your best foot forward. In this article, we are going to take a look at 7 tips and best practices for optimizing the SMS opt-in process. […]

Matt Fish June 2, 2018

7 Ways to Convert New Visitors into Loyal Customers (with Examples)

With surging customer acquisition costs, it’s more important than ever to turn every visitor to your site into a loyal customer. However, this isn’t an easy task. Building true brand loyalty takes time, and starts with being able to convert new visitors into customers. To help you do that, we’ve broken the process down into two big ideas: turning your visitors into customers, and turning your customers into loyal customers. Whats in it, you will learn: Part 1: Turning Your Visitors Into Customers Target the Right Audience Build a Personal Connection with Live Chat (How?) Encourage Purchases with Introductory Offers […]

Angela Stringfellow May 21, 2018

Engage Users with (4 Untapped) Marketing Channels Online

New marketing channels are emerging all the time. From Snapchat to chat bots, the modern marketer’s to-do list continues to grow. How can marketers best engage users on these new and emerging channels? Let’s take a look at four of the most prominent emerging marketing channels today and learn how to cultivate a growing base of raving fans on each channel. The 4 New and Emerging Marketing Channels to Watch Where should marketers focus their user engagement efforts first? There’s no one-size-fits-all answer – it depends on your industry and your audience. Here are a few marketing channels currently making […]

Leighton Burley May 18, 2018

How To Optimize Your Calls to Action for CRO

What is a Call to Action? A call to action (CTA) is exactly what it sounds like: a call or request for your audience to perform a certain action. This action could be anything! You may want them to purchase your book, connect on Twitter or Instagram, or even make a purchase. Literally, anything can become a call to action when you ask your audience to do something and provide actionable directives. Most CTAs take the form of a button or message placed prominently and strategically to attract optimal attention. The goal is to be as clear and visible as […]

Kirsten Burkard April 27, 2018

How to Build a Successful Retention Strategy Like Mpix

Customer retention is the most important investment any brand can make.  As shoppers keep getting smarter and competition gets fiercer, discounts and promotions are no longer a guaranteed way to attract new customers.  More importantly, these aren’t sustainable ways to get existing customers to come back. This is what makes a solid retention strategy so critical to every brand’s success.  Most businesses are currently operating with an imbalanced marketing budget, favoring acquisition tactics that bring short-term wins and long-term costs.  However, Harvard Business Review reports that increasing retention rates by only 5% can result in up to a 95% increase […]

Stefan Debois April 15, 2018

How To Use an Interactive Quiz to Boost Your Online Conversion

How well do you know your customers? Take a moment and really think about that. Here are a few more questions to add to the list: Who even are they? What interests them? What turns them off? What do they need? What do they want? What problems are they facing? And here’s an important one: How can you provide them the best experience possible on your website? Personalizing your website means better results such as a boost in consumer engagement, top-line revenue and a higher ROI. But how should you go about personalizing it? What will encourage your audience to […]

Monica Mizzi April 9, 2018

3 Martech Trends Everyone is Talking About in 2018

While it’s true trends come and go, it’s never been so important for marketers to stay up to date with all that’s generating buzz in the marketing world. Particularly when it comes to martech – a word used to encompass the fusion of marketing and technology – it’s essential that marketers stay on top of trends in order to remain competitive, relevant, and cutting-edge. 2018 has presented a number of trends which deal with both how customers are choosing to engage with companies, and how companies are choosing to engage with customers. With so much talk about new ways of […]

Anand Srinivasan April 6, 2018

4 Tweaks To Improve eCommerce Conversion Rate (For 2018)

A Wolfgang Digital study from last year shows that just 18% of visitors to eCommerce stores landed directly on the site. An overwhelming 62% of traffic comes from Google. To put this in perspective, these are visitors who may have not transacted with on your site earlier. Capturing their attention, building trust and converting them can take a lot of time and resources. Not surprisingly then, the average conversion rate on eCommerce is pegged at less than 2.50%. Interestingly, the conversion rate on the top 10% of eCommerce sites is estimated to be over 11%. A major driver of this […]

Pritama Sarkar April 2, 2018

How Marketing Automation Can Boost Customer Loyalty

A single tool that automatically analyzes your customer data, derive insights from them, act on those insights in real-time, and streamline your workflow consistently doesn’t sound too good to be true at this point of time. All thanks to the advent of marketing automation. From customer acquisition to retention, marketing automation optimizes all of your communication efforts by reducing repetitive and time-consuming tasks, thus freeing up time and resources to focus on more pressing matters that hamper company growth and productivity. To give you a clearer picture, it helps you design a closed-loop marketing campaign by integrating and collecting insights […]

Lee Wilson March 23, 2018

User Generated Content (UGC) & 3 Examples to Engage Users With It

What is User-Generated Content (UGC)? There is no better way to repeatedly engage with your audience than by using content generated by your website visitors and target demographic. In this article, I’m going to detail some of the most effective types of user-generated content, and the practical ways to maximise the value that can be derived from them.  Why should you be Using it? Because it is amazing how much content is created based solely on assumption and gut feel. This needs to stop. Some really great websites have stopped blogging; industry experts have stopped writing insightful articles; content producers […]

Zhi Yuan March 19, 2018

10 Easy Steps To Increase Website Conversion Rate & Traffic

Conversions are pretty much the key to any good business, right? Everybody knows that. You can’t really have a business if you don’t convert leads into customers and make sales. So you’ve gotten your website completely optimized and it’s doing really well with people…at least, it’s doing really well with people who are viewing it on their laptops or desktop computers. However, and especially since Google’s serious crackdown on mobile responsiveness, ­­it is absolutely essential that your website also converts well over mobile. 80% of customers use their smartphones to shop and 70% of online searches end in a conversion […]

Anthony Bergs March 8, 2018

How Mobile Marketing Automation is Critical for Your E-Commerce Brand’s Growth

What is Mobile Marketing Automation for E-commerce? Marketing Automation is a software/application for automating marketing actions. These will include tasks such as: Sorting emails Responding to emails Posting to social media Scheduling appointments Sending recurring invoices Automating website traffic reports Handling CRM Automating follow-up emails Backing up your data All of the above-mentioned tasks can be automated to make marketing operations hassle-free. This will save marketers’ time which can be utilized in performing other important tasks. Mobile marketing automation pushes the leads faster down the sales funnel. And this generates growth for the e-commerce brand. Mobile Marketing Automation is the mix of […]

Ryan Gould March 1, 2018

How Marketing Automation Streamlines Data Management from Beginning to End

Data Management in Marketing Automation B2C marketers have long complained that data management is tedious and riddled with human error. A good lead where the address or phone number is entered incorrectly won’t do a bit of good, while duplicate and half-entered leads can be just as useless. But then there are the ruined relationships that result from inaccurately entered data: 55% of respondents reported being sent irrelevant product information by a business. 47% said they felt annoyed when businesses get their personal information wrong 35% said that data errors reduced their faith that the organization will do an acceptable […]

Ankur Gattani February 26, 2018

27 Customer Relationship Management Strategies to Boost Your E-commerce Engagement/Retention Efforts

From having picked up CRM as a function out of the blue back in Jan 2013 to having seen it evolve closely over the last 3 years, thought I’ll summarize my learning in a bunch of bullet points. Hope this is helpful to marketers and start-uppers thinking of an ecommerce CRM / Retention strategy. 1. CRM Work Areas You have to look at the two CRM work areas “Email marketing and Push Notifications” and “Retention and CLV optimization” distinctly, even if the same team is responsible for both. 2. Re-ordering Customer Base Emails/Pushes by themselves won’t be sufficient to impact […]

Asad Ali February 13, 2018

5 Ways to Boost Your Customer Retention (With Email Marketing)

Remember that Quote from Tom Hanks’ 1998, “You’ve got mail,”   “I go online, and my breath catches in my chest until I hear three little words: You’ve got a mail.” “You have got a new mail!”  We all have heard this phrase at some point in our lives, and it would not be wrong to say that a new email is always a source of curiosity and excitement. Though, because of social media times have changed; nevertheless, one would definitely agree that Email still is a place of solitude amongst the chaos. The Power of Email Marketing There is […]