Welcome to the WebEngage Writer’s Community

This section features content about Marketing Automation & Retention Marketing written by readers of the Monk blog. If you have something worth contributing, then come write for us. Anyone can submit a post, and the best content will be featured on the Monk blog!

Shane Barker March 30, 2018

How E-Commerce Companies Can Use Marketing Automation To Improve Customer Retention (Best Practices)

E-commerce Marketing Automation What role will marketing automation play in your e-commerce business? Digital marketing has evolved so much over the past three decades, and it’s becoming more necessary as more and more users gain access to smartphones (with 87% of current internet users having access to them). Building a strategy that works for you, and your customers, is important to gain more customers, retain the ones you have, and to stay on the leading edge all at once. Customer retention is paramount in today’s digital economy, with 50% of consumers suggesting that they would interact with a company again […]

Monica Mizzi March 28, 2018

3 Martech Trends Everyone is Talking About

While it’s true trends come and go, it’s never been so important for marketers to stay up to date with all that’s generating buzz in the marketing world. Particularly when it comes to martech – a word used to encompass the fusion of marketing and technology – it’s essential that marketers stay on top of trends in order to remain competitive, relevant, and cutting-edge. 2018 has presented a number of trends which deal with both how customers are choosing to engage with companies, and how companies are choosing to engage with customers. With so much talk about new ways of […]

Lee Wilson March 23, 2018

User Generated Content (UGC) & 3 Examples to Engage Users With It

What is User-Generated Content (UGC)? There is no better way to repeatedly engage with your audience than by using content generated by your website visitors and target demographic. In this article, I’m going to detail some of the most effective types of user-generated content, and the practical ways to maximise the value that can be derived from them.  Why should you be Using it? Because it is amazing how much content is created based solely on assumption and gut feel. This needs to stop. Some really great websites have stopped blogging; industry experts have stopped writing insightful articles; content producers […]

Zhi Yuan March 19, 2018

10 Easy Steps To Increase Website Conversion Rate & Traffic

Conversions are pretty much the key to any good business, right? Everybody knows that. You can’t really have a business if you don’t convert leads into customers and make sales. So you’ve gotten your website completely optimized and it’s doing really well with people…at least, it’s doing really well with people who are viewing it on their laptops or desktop computers. However, and especially since Google’s serious crackdown on mobile responsiveness, ­­it is absolutely essential that your website also converts well over mobile. 80% of customers use their smartphones to shop and 70% of online searches end in a conversion […]

Anthony Bergs March 8, 2018

How Mobile Marketing Automation is Critical for Your E-Commerce Brand’s Growth

What is Mobile Marketing Automation for E-commerce? Marketing Automation is a software/application for automating marketing actions. These will include tasks such as: Sorting emails Responding to emails Posting to social media Scheduling appointments Sending recurring invoices Automating website traffic reports Handling CRM Automating follow-up emails Backing up your data All of the above-mentioned tasks can be automated to make marketing operations hassle-free. This will save marketers’ time which can be utilized in performing other important tasks. Mobile marketing automation pushes the leads faster down the sales funnel. And this generates growth for the e-commerce brand. Mobile Marketing Automation is the mix of […]

Ryan Gould March 1, 2018

How Marketing Automation Streamlines Data Management from Beginning to End

Data Management in Marketing Automation B2C marketers have long complained that data management is tedious and riddled with human error. A good lead where the address or phone number is entered incorrectly won’t do a bit of good, while duplicate and half-entered leads can be just as useless. But then there are the ruined relationships that result from inaccurately entered data: 55% of respondents reported being sent irrelevant product information by a business. 47% said they felt annoyed when businesses get their personal information wrong 35% said that data errors reduced their faith that the organization will do an acceptable […]

Ankur Gattani February 26, 2018

27 CRM Strategies To Boost E-commerce Marketing (Updated)

From having picked up CRM as a function out of the blue back in Jan 2013 to having seen it evolve closely over the last 3 years, thought I’ll summarize my learning in a bunch of bullet points. Hope this is helpful to marketers and start-uppers thinking of an ecommerce CRM / Retention strategy. 1. CRM Work Areas You have to look at the two CRM work areas “Email marketing and Push Notifications” and “Retention and CLV optimization” distinctly, even if the same team is responsible for both. 2. Re-ordering Customer Base Emails/Pushes by themselves won’t be sufficient to impact […]

Asad Ali February 13, 2018

5 Ways to Boost Your Customer Retention (With Email Marketing)

Remember that Quote from Tom Hanks’ 1998, “You’ve got mail,”   “I go online, and my breath catches in my chest until I hear three little words: You’ve got a mail.” “You have got a new mail!”  We all have heard this phrase at some point in our lives, and it would not be wrong to say that a new email is always a source of curiosity and excitement. Though, because of social media times have changed; nevertheless, one would definitely agree that Email still is a place of solitude amongst the chaos. The Power of Email Marketing There is […]