[Webinar] Master the art of Retention Marketing with WebEngage

Estimated Reading Time : 1 Min | Knocks : 375

There are 2 types of marketers in this world:

  • Type A Marketers who believe that Acquisition > Retention
  • Type B Marketers who believe that Acquisition < Retention

Type A Marketers spend a large chunk of their marketing budget on acquiring new customers. However, they don’t pay much heed to building a relationship with them. Even though these marketers enjoy a short-term boost in their top line, they’re unable to extract enough ROI from the paid acquisition.

On the other hand, Type B Marketers give equal weight to acquisition, engagement, and retention (and sometimes more weight to the last two). They understand that keeping their existing customers happy and satisfied leads to long-term financial gains. As a result, they not only increase the Customer Lifetime Value (CLV) of their customers but also stay ahead of their competition.

This webinar is FOR Type A Marketers BY a Type B Marketer (i.e. WebEngage). It addresses why there is an urgent need for businesses to shift their focus to retention marketing, and how WebEngage is the best marketing cloud platform to enable this shift.

Like to rate this post ?
Total Rating : 2 , Average Rating : 5