Tag Archives: voice of customer

Best Features & Benefits of SaaS (Software as a Service) [With Example]

When I was in B-School, we were explicitly taught about the importance of communicating benefits over features. One professor said, “Benefits sell, Features tell.” Another advocated, “Customers buy benefits not features.” Then while doing a project on brand communication strategy, I created my own – “In the minds of customers Benefits stick, Features recede.” While marketing professors professed, we followed their lead. Didn’t delve deeper into the why’s and how’s of the features vs. benefits contest. Here, I take this opportunity to dig deeper into why communicating benefits is important than just enumerating product features. Distinguishing SaaS Benefits and Features: […]

5 Ways to Get & Engage Sellers on E-commerce Marketplace

In 2009, e-commerce in India was worth $3.8 billion, in 2014 the figure jumped to $17 billion and in 2016, it is expected to touch new highs of $38 billion, 66% increase from 2015, 10X since 2009, as predicted by ASSOCHAM. The growth in internet penetration, mobile usage, customer acceptance towards online buying has defined the course for e-commerce. Banking on this conducive environment e-commerce marketplaces have become extremely successful. E-commerce Marketplaces are websites that connect sellers and buyers; they offer enabling services such as warehousing, logistics and payments. Essentially these are platforms where sellers get to showcase products for buyers […]