Tag Archives: SaaS

Best Features & Benefits of SaaS (Software as a Service) [With Example]

When I was in B-School, we were explicitly taught about the importance of communicating benefits over features. One professor said, “Benefits sell, Features tell.” Another advocated, “Customers buy benefits not features.” Then while doing a project on brand communication strategy, I created my own – “In the minds of customers Benefits stick, Features recede.” While marketing professors professed, we followed their lead. Didn’t delve deeper into the why’s and how’s of the features vs. benefits contest. Here, I take this opportunity to dig deeper into why communicating benefits is important than just enumerating product features. Distinguishing SaaS Benefits and Features: […]

6 Reasons Why WebEngage’s Content Marketing Sucked and How We Fixed Them

It goes without saying that ‘Content is the king’. It not only holds the power to make or break a marketing campaign, but also plays a key role in conversion and lead generation. However, not many of us realize that it’s a hard cookie to crack. Content writers often find themselves stuck in the labyrinth of content-related issues like: never getting the right balance between being preachy and salesy; constantly juggling between the ‘right’ and the ‘trending’ topic; not able to archive a spectrum of content written on diverse topics in varied styles by different writers (both in-house and guest […]