Tag Archives: push notification

15 Brilliant Examples of Multi-Channel B2C Marketing Automation (That Work)

The advent of Automation isn’t just limited to the Manufacturing sector but has extended its reach to the realm of Marketing as well. Marketers are shifting their attention increasingly towards Marketing Automation. What is the whole brouhaha around B2C Marketing Automation all about? Statistically speaking, Marketing Automation makes a strong point for itself: A 2014 report by the Aberdeen group stated that “67% of industry-leading companies would be more likely to use Marketing Automation”.   According to B2C Marketing Automation Report India 2017 (Netcore), a whopping 70 % of Indian marketers have already adopted Marketing Automation to increase lead conversions. […]

In-App Notification vs. Push Notification: What’s Best for Customer Engagement

Targeted marketing is most effective with a multi-channel approach, and the best mobile campaigns often use a combination of mobile push notifications and in-app messaging. That’s because the complementary channels each offer their own advantages and disadvantages. Mobile app push notifications, for example, are reported to garner about 4 times greater engagement and 2 times greater retention, but they can only be sent to users who have opted in. Right now, the average opt-in rate across all industries is hovering around 43%. In-app messaging, on the other hand, is reported to give apps a 27% higher open rate and provide […]

How to Use Micro Segmentation Marketing Effectively in Marketing Automation

What is micro-segmentation marketing? The practice includes dividing customers into four general groups—by demographics, geography, behavior and lifestyle—then segmenting each group even more. Geography, for example, could be broken down into regions, then states, then cities, then neighborhoods. Behavior could mean frequent purchases, seasonal-only purchases, coupon-only purchases or “window shoppers.” Lifestyle could be an adventurer, fashionista, world traveler and tech savvy. Micro-segmention marketing strategy combines multiple variables from the above categories with certain demographics, such as age, sex, life cycles, job, and income, to create a target persona. While a high-end RV dealership might target a wealthy, retired male over […]

6 Unique Push Notification Use-cases for E-commerce apps

For e-commerce apps, push messaging has very reasonably assumed the role of session-magnet. The occasional and impulsive buying nature of users have made push messages the only resort to e-commerce apps to increase app sessions. This is evident by the very fact that e-commerce apps using push notification, to drive app opens, had 278% more launches than the ones who didn’t use it. Push notification gave bewildering conversions to publishers at its initial stage. But later on, it went on to become such a fad that an average user was getting 60 push messages on his phone per day. This […]