Tag Archives: email marketing

Emails: The Dark Horse Of Marketing Channels

Why Email Marketing is Still Important and why it will stay important in 2018 as well Emails have been the go-to marketing channel for companies all over the world. Be it content websites or E-commerce or for that matter any industry that deals with a consistent and regular customer interface, emails prove to be an extremely productive tool. In a recent study, Radicati Group states that the number of worldwide email accounts is projected to grow from over 4.1 billion accounts in 2014 to over 5.2 billion accounts by the end of 2018, a staggering 27% growth. With the advent […]

How to Use Micro Segmentation Marketing Effectively in Marketing Automation

What is micro-segmentation marketing? The practice includes dividing customers into four general groups—by demographics, geography, behavior and lifestyle—then segmenting each group even more. Geography, for example, could be broken down into regions, then states, then cities, then neighborhoods. Behavior could mean frequent purchases, seasonal-only purchases, coupon-only purchases or “window shoppers.” Lifestyle could be an adventurer, fashionista, world traveler and tech savvy. Micro-segmention marketing strategy combines multiple variables from the above categories with certain demographics, such as age, sex, life cycles, job, and income, to create a target persona. While a high-end RV dealership might target a wealthy, retired male over […]