[Webinar]Why Email Is Still King: Building Word of Mouth Via E-letters and “Eblasts”

Forget Twitter, LinkedIn and Facebook. When it comes to building business via word of mouth and top of mind, email is still king! That’s because all of our contacts check their email every day, not social media.

Two-time best selling business author Ken Lizotte explains how to incorporate this fact into your business development efforts and thereby separate your firm from its competition. Smart companies employ this powerful business building technique on a regular basis. After this webinar, you will too!


What Will This Webinar Cover?

1. Understanding email as the most effective channel.

2. Understanding segmentation of users.

3. Drafting emails that evoke customer reaction.

Presenter- Ken Lizotte

Ken Lizotte CMC is author of seven books including his newest The Speaker’s Edge: The Ultimate Go-To Guide for Locating and Landing Lots of Speaking Gigs (Maven House Press) as well as The Expert’s Edge: Become the Go-To Authority that People Turn to Every Time (McGraw-Hill).

WebEngage Email Marketing

He is Chief Imaginative Officer (CIO) and founder of Emerson consulting group inc., a consulting firm that transforms individual business experts, companies,executives, law firms and professional services firms into “thoughtleaders.” Since 1996, Emerson group has guided over 350 “client thoughtleaders” toward publication of books and articles, toward speaking opportunities at targeted business events and toward media opportunities such as print interviews and guest appearances on business radio and podcasts.


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