[Webinar]Omni-Channel Marketing- All Whats, Whys, and Hows Answered

With the omnipresence of consumers, it might have happened so many times that you try multiple reach-outs on multiple channels. And then they switch over to another channel and then you had to change your strategy all over?

You could have simply avoided the entire miscommunication by taking an omnichannel approach. Omnichannel service means bringing various channels together in a consistent way, using customer’s data and past purchase experience to draw a seamless customer experience. In fact, over 90% of customers expect this kind of experience from companies.

In this webinar, you will learn

 1. A few data points around the user base and how are they segmented on the basis of channels, attributes, and behavior.

2. Insights around Omni-channel marketing campaigns (what works and what doesn’t)

3. How is the offline data synced with online data

4. How do you measure success via various metrics

5. Any use cases around conversion across channels

The Presenter

We have, Mr. Vivek Singh,  Sr. Vice President – Marketing & Analytics, at FirstCry.com. He has 9+ years of specialized experience in driving business growth, cost efficiency, and productivity through marketing and analytics.


You can email us your queries at divya.sharma@webengage.com l and we will be happy to discuss them. We may even include them in our upcoming webinars for the common good.

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