[Webinar] The Foundation Of Multi-Channel Customer Retention By Ankur Gattani

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The potential of your business can clearly be mapped by your customers. And your customer base consists of your newly acquired ones and your existing customer base. As a matter of fact, it requires 6 times the marketing expenditure to acquire a new customer than to retain your already existing customer. A report by Bain suggests that a 5% increase in your customer retention leads to a 75% increase in company’s profitability. And also, it is said that 80% of your future profits also come from 20% of your existing customers.

What is it that this webinar will cover?

  1. Going multi-channel: Why is it imperative?
  2. The importance of different pieces of advertising space.
  3. The organizational preparation – team setup, the data setup, the tools and vendor partnerships.
  4. How can it all come together?
  5. Test / Control as the only true measure of CRM impact

The Presenter- Mr. Ankur GattaniScreen Shot 2016-04-18 at 12.12.35 pm

A Consumer Internet and Mobile Professional working at the hub of Technology, Product Management, Data Analytics and Marketing. Ex- Global Head CRM, Food Panda, Ex- Head of CRM, Jabong and Ex- Associate VP, Map My India.


You can email us your queries at [email protected] and we will be happy to discuss them. We may even include them in our upcoming webinars for the common good.

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