[Webinar] The Foundation Of Multi-Channel Customer Retention By Ankur Gattani

The potential of your business can clearly be mapped by your customers. And your customer base consists of your newly acquired ones and your existing customer base. As a matter of fact, it requires 6 times the marketing expenditure to acquire a new customer than to retain your already existing customer. A report by Bain suggests that a 5% increase in your customer retention leads to a 75% increase in company’s profitability. And also, it is said that 80% of your future profits also come from 20% of your existing customers.

What is it that this webinar will cover?

  1. Going multi-channel: Why is it imperative?
  2. The importance of different pieces of advertising space.
  3. The organizational preparation – team setup, the data setup, the tools and vendor partnerships.
  4. How can it all come together?
  5. Test / Control as the only true measure of CRM impact

The Presenter- Mr. Ankur GattaniScreen Shot 2016-04-18 at 12.12.35 pm

A Consumer Internet and Mobile Professional working at the hub of Technology, Product Management, Data Analytics and Marketing. Ex- Global Head CRM, Food Panda, Ex- Head of CRM, Jabong and Ex- Associate VP, Map My India.


You can email us your queries at divya.sharma@webengage.com and we will be happy to discuss them. We may even include them in our upcoming webinars for the common good.

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