Arguably, in-app messages have been the most under-appreciated messaging channel for quite a long time. Owing to intense competition in the mobile space, it has gained focus of app marketers. Gradually becoming essential to a comprehensive app marketing strategy.
In the race to acquire users, retention rates dwindle, churn rates reach new peaks. It comes to no surprise that post three months of app usage almost 80% of app users churn. 23% of apps are uninstalled just after one use. These horrifying stats make engaging app users a high priority for mobile marketers.
Download this e-book to learn how to use In-App Messages as an effective channel to engage your app users.