Push messaging was a critical mobile feature that was missing from the web. So, when it was launched by Chrome in early 2015, it witnessed an enormous adoption by the publishers.
Other reasons why it gained momentum are
- it gave marketers the opportunity to establish a dedicated opt-in audience, and
- control the information feed the way they want to, like they can with email, mobile push, text etc.
This ebook explores the strong suits that make web push one of the most sought-after messaging channels. It dissects all the necessary aspects of web push that would help you craft a powerful campaign. Going forward it has also explored prominent use-cases, across three industries, that can help you with campaign ideation for your own business.
If you are doing anything browser push, this is a must-have guide for you.