avantika June 15, 2018

[Report] An Insider’s Report On Web Push Notification by WebEngage, 2018

Web Push Notification (a.k.a. Browser Push Notification) never fails to impress Marketers with its simplicity and effectiveness. This engagement channel, unlike its counterparts, doesn’t require a user to be active on the browser to reach him/her. And this makes web push a ‘pretty darn incredible channel’. Launched in early-2015, web push is no longer a new kid in the block. It has surpassed multiple tricks and tests of ever-demanding Marketers with flying colors. However, despite the promising performance of web push, Marketers lack the intent and ideas to use this channel to its full potential. There’s a lot that can […]

avantika June 4, 2018

[Webinar] How WebEngage is GDPR-Ready

General Data Protection Regulation (GDPR) is probably the most talked about topic of 2018. And rightfully so. We are living in the era where pivotal consumer data (including yours) is openly exploited and misused. And consumers can’t do much about it. This regulation is a bold step towards giving back the power to consumers in the European Union (EU) region. They can now control how their personal information is collected as well as used, and deny the access to the data they don’t want to reveal. Since WebEngage, as well as our clients, have a sizable customer base in the […]

swati May 31, 2018

A Beginner’s Guide to Retention Marketing For Online Consumer Businesses

Every business has the same mission: achieve higher revenue and faster growth. But many companies struggle to align their people, processes, and technology to achieve these goals. Retention Marketing came as an answer to these problems. This e-book will tell you how. Acquisition first approach to Marketing Companies were operating on the traditional approach to marketing: focus on creating awareness about a product and thereafter acquire as many users as possible. It lifted the footfall to their brick or mortar store, online downloads or website visits, which was believed to naturally increase the number of products being purchased. This worked for a […]

ajit May 22, 2018

How to Choose the Best-in-Class B2C Marketing Automation Software

In the marketing automation space, there is no Godfather product. There is no Google, Salesforce or Dropbox. It is a fairly level playing field where myriad products compete against each other. Take, for instance, CRM. With regard to CRM, the requirements of most of the customers match. So there is a least difference product-wise in how every CRM solution looks. And Salesforce is the leader. Same cannot be applicable to the marketing automation space. Customer requirements wrt marketing automation are not common or there is an enormous difference in priorities. So, there is not one product which checks every specification […]

avantika May 16, 2018

[Webinar] Enabling one-on-one marketing with Hyper-Personalization

As Marketers (as well as customers), we are bored of basic personalization such as first name and product color. We want more! We’ll only settle for more! With Hyper-Personalization, more is now possible. This boon not only utilizes behavioral and real-time data to create highly contextual communication but also guarantees relevant and customized experience. Sounds interesting, right? But we haven’t even scratched the surface yet. In this webinar, Priyam Jha (Content Marketer at WebEngage) will dig a lot deeper into WHY Hyper-Personalization is the future of marketing. Moreover, he’ll explain HOW global brands like Netflix, Starbucks, etc. are using this technique […]

avantika April 11, 2018

[Webinar] Master the art of Retention Marketing with WebEngage

There are 2 types of marketers in this world: Type A Marketers who believe that Acquisition > Retention Type B Marketers who believe that Acquisition < Retention Type A Marketers spend a large chunk of their marketing budget on acquiring new customers. However, they don’t pay much heed to building a relationship with them. Even though these marketers enjoy a short-term boost in their top line, they’re unable to extract enough ROI from the paid acquisition. On the other hand, Type B Marketers give equal weight to acquisition, engagement, and retention (and sometimes more weight to the last two). They […]

avantika September 5, 2017

[Webinar] Setting Up Web Push Notifications With WebEngage (Part 2/2)

Step-by-Step Guide to sending personalized + contextual web push that guarantees conversion This month, we are crushing on Web Push Notification (a.k.a. Browser Push Notification). It’s easy to use, quick to implement and guarantees assured delivery. But you already know that from our previous webinar on Getting Started With Web Push Notifications (Part 1/3), right?  What you don’t know is that you can set up your web push service with WebEngage without breaking a sweat. How? This webinar will address that. Video Transcription Avantika: Hello and welcome to this product demo webinar by WebEngage. My name is Avantika Pandey. I’m the […]

avantika August 22, 2017

[Webinar] Getting Started With Web Push Notifications (Part 1/2)

Your marketing primer on the most promising engagement channel of our time Launched in 2015 by Google Chrome, Web Push Notification (a.k.a. Browser Push Notification) is a power-packed newbie. This timely, relevant, and precise engagement channel guarantees easy setup and assured delivery, along with promising CTR. And Marketers around the world can’t get enough of it. However, a large number of Marketers are yet to get their hands dirty with web push. In this webinar, we’ll walk you through the nitty-gritty of a web push notification. Video Transcription Avantika: All right. Thank you for your patience. Hello, and welcome to […]

ajit August 9, 2017

A Marketer’s guide to Browser Push Notification

Download Now Since its launch by Chrome in early 2015, Browser Push Notifications have witnessed enormous adoption by the publishers. With the adaptation of Web Push expanding rapidly amongst online businesses, we curated this ebook for marketers who are either exploring or already running Web Push campaigns. What is a Browser Push Notification? A Browser or Web Push Notification is a pop-up that appears in a web browser or on a mobile device. Visitors receive an opt-in request in their browser when they hit the website. Once done, it lets users get timely updates from sites they love and allow […]

avantika May 22, 2017

[Webinar] Level-Up To Hyper-Personalization For Increased Conversion

Not so long ago, spray-n-pray marketing was the only way we knew. But today, personalization has become the new norm. Moreover, factors like user behavior tracking, rich customer data, sophisticated marketing automation tools etc. have enabled us to take the communication beyond “Hello <first_name>”. In this webinar, Sameet Singh (Product Manager at WebEngage) will help you upgrade from the ‘Basic’ to ‘Hyper’ level of personalization using the simple drag-n-drop features of WebEngage. He will cover all the following topics: Everything about Basic Personalization Introduction to Hyper-Personalization All-in-one Use Case Discussion on the Case Study of Goibibo If you are a […]

avantika March 25, 2017

[Webinar] Marketing Cloud Integration 101: How To Integrate With WebEngage

Last year, WebEngage successfully graduated from an ‘On-site Engagement Suite’ to a ‘Marketing Cloud for Consumer Businesses’. We introduced a revamped dashboard with brand new channels and features listed below: New Engagement Channels: Push Notification, In-App, Browser Push, Email and SMS Users and Events Attributes tracking across channels Dynamic and live Segmentation Deep Data Personalization State-of-the-art ‘Journey Designer’ Granular-level Analytics As data is the primary driver for a marketing cloud, its deeper-level integration with the suite is highly crucial for the optimized usage of the latter. As WebEngage has become more sophisticated, so has our integration process. With the introduction […]

shafique February 2, 2017

Accelerate B2C Sales Funnel With Multi-Channel Marketing

In today’s dynamic times’ conventional approach to marketing is rendered ineffective. For the very same reason, marketing can not be done in silos. And if it is done in silos something like this would occur: Consider Alice, who is a loyal customer of a fashion retailer. On a sale day, Alice receives multiple messages throughout the day. The timeline and content of messages go like this: 9 AM – Alice receives an email about limited period sale starting at 2 PM, the same day. 1 PM – Alice receives a Push Notification with the same message as above. 3 PM […]

divya December 13, 2016

[Webinar] Supercharging Your Communication With Personalization

Rationale and Emotions are the two most important components of everyday decision making. While the offering in terms of product or a service satisfies the rationale of a purchase, the emotion energizes the customer to hit the ‘Buy’ button. We are bringing this webinar focused on the emotional aspect of a brand’s communication, the role it plays and also the tips to do it right. What will this Webinar cover? The webinar aims to cover the following broad areas: Importance of personalization. Why personalization works? How to implement personalization in your communication. About the Presenter Jim Poage is a published […]

shafique November 4, 2016

A Marketer’s Guide To In-App Messages

Arguably, in-app messages have been the most under-appreciated messaging channel for quite a long time. Owing to intense competition in the mobile space, it has gained focus of app marketers. Gradually becoming essential to a comprehensive app marketing strategy. In the race to acquire users, retention rates dwindle, churn rates reach new peaks. It comes to no surprise that post three months of app usage almost 80% of app users churn. 23% of apps are uninstalled just after one use. These horrifying stats make engaging app users a high priority for mobile marketers. Download this e-book to learn how to […]

divya September 21, 2016

[Webinar]Why Email Is Still King: Building Word of Mouth Via E-letters and “Eblasts”

Forget Twitter, LinkedIn and Facebook. When it comes to building business via word of mouth and top of mind, email is still king! That’s because all of our contacts check their email every day, not social media. Two-time best selling business author Ken Lizotte explains how to incorporate this fact into your business development efforts and thereby separate your firm from its competition. Smart companies employ this powerful business building technique on a regular basis. After this webinar, you will too! What Will This Webinar Cover? 1. Understanding email as the most effective channel. 2. Understanding segmentation of users. 3. […]

divya September 2, 2016

[Webinar]Multi Channel Campaigns – A Necessity For B2C Business

On average 49% of companies are currently using Marketing automation. With more than half of B2B companies (55%) adopting the technology.[ Source- EmailMonday] Multi channel campaigns not only call for streamlining processes but also adding a human touch to all the channels through which you contact your users/customers. Thus we are having this webinar to bridge the existing gap between marketers and marketing automation. What will this webinar on Multi Channel Campaigns cover? In this webinar, we will talk about  1. Various marketing challenges faced by businesses 2. Multi channel campaigns touch points that are essentially game changers for businesses. 3. Understanding user […]

divya July 1, 2016

[Webinar]Omni-Channel Marketing- All Whats, Whys, and Hows Answered

With the omnipresence of consumers, it might have happened so many times that you try multiple reach-outs on multiple channels. And then they switch over to another channel and then you had to change your strategy all over? You could have simply avoided the entire miscommunication by taking an omnichannel approach. Omnichannel service means bringing various channels together in a consistent way, using customer’s data and past purchase experience to draw a seamless customer experience. In fact, over 90% of customers expect this kind of experience from companies. In this webinar, you will learn  1. A few data points around the […]

divya May 12, 2016

[Webinar] Everything An Online Travel Agency Needs To Know About Multi-Channel Marketing

Is it all roses and no thorns for the Online Travel Agencies? Not really. There are plenty of challenges faced by Online Travel Agencies when it comes to reducing customer attrition, driving brand loyalty and advocacy, and more fundamentally – providing a unified engagement experience across channels. In this webinar, we’ll talk about these.  What will this webinar cover?  Trends in Online Travel Agency Industry  Problems faced by OTAs  Segmentation of Users– Key to data-driven messaging  Understanding User Journey– Permutations and Combinations of user actions once he/she is on website  Case Study– Multi- Channel Engagement for users based on their journeys  Our Presenter- […]

divya March 22, 2016

[Webinar] Pre Launch to Mobile App Success- The Growth Roadmap By Deepak Abbot

Mobile Apps have taken the sphere of online business by storm. Nowadays we have apps for everything, from booking tickets, to buying clothes, to ordering food or groceries and even net banking. Every business type whether eCommerce, BFSI, travel, hotel, medicine, aggregators, listing websites have resorted to using their own apps to provide users a better experience. With this sudden increase in mobile app usage and conversions, the new pain point in every business in how to drive traffic to the app and start sign-ups and then to get their visitors to make more purchases. The first hurdle that they come […]

divya March 1, 2016

[Webinar] Introduction To WebEngage- The Key To Happy Users Via Multi Channel Engagement

WebEngage has been an onsite engagement channel since it’s inception in 2011. Upgrading that, we have added a few more cards to your deck and come up with “WebEngage 2.0- A Multi Channel Engagement Platform“. You can now communicate with your users across devices and using various channels. Multi-channel – Communicate with your users on 5 channels: Website — In-App — Mobile Push — Email — Text User Engagement – Rich cross-device User Profiles & Segmentation to personalize and contextualize your communication at scale. Platform – Ability to connect with or be your Marketing Database of Record. Seamless data import, CRM integrations, easy & […]

divya November 19, 2015

[Webinar] Discover The Unexplored Sales Potential Of Your Website

According to Business Insider “More than 98% of the visitors coming up on your website are anonymous.” And they leave as anonymously as they arrive. Tired of spending a lot of money on marketing and not seeing effective results in terms of conversion? Ever wondered if your website is being optimized to nab those anonymous visitors? It’s time to solve this mystery and increase sales by the same visitors who have always been coming on your website! Summary This webinar talks about how to convert most of the anonymous users that come up on the website to valuable leads. Our website […]

rohit July 24, 2015

17 Tips, Tricks And Growth Hacks To Sky-rocket Your Conversions Using On-site Overlays

Converting a visitor into a user is full of factors beyond our controls. You can find innumerable tools and tricks to improve onsite conversions, but almost all of them are either passive or reactive in nature. WebEngage enables you to engage with your customers proactively solving the regular and vital pain points such as Lead Generation, Cart Abandonment, User Signups among others. In this guide, you’ll find 17 hand-picked ways in which website overlays and pop-ups can be used to pump-up conversion for your business. These growth hacks have been picked from the huge database of use cases built by […]