[Webinar] Master the art of Retention Marketing with WebEngage

There are 2 types of marketers in this world: Type A Marketers who believe that Acquisition > Retention Type B Marketers who believe that Acquisition < Retention Type A Marketers spend a large chunk of their marketing budget on acquiring new customers. However, they don’t pay much heed to building a relationship with them. Even though these marketers enjoy a short-term boost in their top line, they’re unable to extract enough ROI from the paid acquisition. On the other hand, Type B Marketers give equal weight to acquisition, engagement, and retention (and sometimes more weight to the last two). They […]

[Webinar] Setting Up Web Push Notifications With WebEngage (Part 2/2)

Step-by-Step Guide to sending personalized + contextual web push that guarantees conversion This month, we are crushing on Web Push Notification (a.k.a. Browser Push Notification). It’s easy to use, quick to implement and guarantees assured delivery. But you already know that from our previous webinar on Getting Started With Web Push Notifications (Part 1/3), right?  What you don’t know is that you can set up your web push service with WebEngage without breaking a sweat. How? This webinar will address that. Video Transcription Avantika: Hello and welcome to this product demo webinar by WebEngage. My name is Avantika Pandey. I’m the […]

[Webinar] Getting Started With Web Push Notifications (Part 1/2)

Your marketing primer on the most promising engagement channel of our time Launched in 2015 by Google Chrome, Web Push Notification (a.k.a. Browser Push Notification) is a power-packed newbie. This timely, relevant, and precise engagement channel guarantees easy setup and assured delivery, along with promising CTR. And Marketers around the world can’t get enough of it. However, a large number of Marketers are yet to get their hands dirty with web push. In this webinar, we’ll walk you through the nitty-gritty of a web push notification. Video Transcription Avantika: All right. Thank you for your patience. Hello, and welcome to […]

A Marketer’s guide to Browser Push Notification

Download Now Since its launch by Chrome in early 2015, Browser Push Notifications have witnessed enormous adoption by the publishers. With the adaptation of Web Push expanding rapidly amongst online businesses, we curated this ebook for marketers who are either exploring or already running Web Push campaigns. What is a Browser Push Notification? A Browser or Web Push Notification is a pop-up that appears in a web browser or on a mobile device. Visitors receive an opt-in request in their browser when they hit the website. Once done, it lets users get timely updates from sites they love and allow […]

[Webinar] Level-Up To Hyper-Personalization For Increased Conversion

Not so long ago, spray-n-pray marketing was the only way we knew. But today, personalization has become the new norm. Moreover, factors like user behavior tracking, rich customer data, sophisticated marketing automation tools etc. have enabled us to take the communication beyond “Hello <first_name>”. In this webinar, Sameet Singh (Product Manager at WebEngage) will help you upgrade from the ‘Basic’ to ‘Hyper’ level of personalization using the simple drag-n-drop features of WebEngage. He will cover all the following topics: Everything about Basic Personalization Introduction to Hyper-Personalization All-in-one Use Case Discussion on the Case Study of Goibibo If you are a […]

[Webinar] Marketing Cloud Integration 101: How To Integrate With WebEngage

Last year, WebEngage successfully graduated from an ‘On-site Engagement Suite’ to a ‘Marketing Cloud for Consumer Businesses’. We introduced a revamped dashboard with brand new channels and features listed below: New Engagement Channels: Push Notification, In-App, Browser Push, Email and SMS Users and Events Attributes tracking across channels Dynamic and live Segmentation Deep Data Personalization State-of-the-art ‘Journey Designer’ Granular-level Analytics As data is the primary driver for a marketing cloud, its deeper-level integration with the suite is highly crucial for the optimized usage of the latter. As WebEngage has become more sophisticated, so has our integration process. With the introduction […]

Accelerate B2C Sales Funnel With Multi-Channel Marketing

In today’s dynamic times’ conventional approach to marketing is rendered ineffective. For the very same reason, marketing can not be done in silos. And if it is done in silos something like this would occur: Consider Alice, who is a loyal customer of a fashion retailer. On a sale day, Alice receives multiple messages throughout the day. The timeline and content of messages go like this: 9 AM – Alice receives an email about limited period sale starting at 2 PM, the same day. 1 PM – Alice receives a Push Notification with the same message as above. 3 PM […]

[Webinar] Supercharging Your Communication With Personalization

Rationale and Emotions are the two most important components of everyday decision making. While the offering in terms of product or a service satisfies the rationale of a purchase, the emotion energizes the customer to hit the ‘Buy’ button. We are bringing this webinar focused on the emotional aspect of a brand’s communication, the role it plays and also the tips to do it right. What will this Webinar cover? The webinar aims to cover the following broad areas: Importance of personalization. Why personalization works? How to implement personalization in your communication. About the Presenter Jim Poage is a published […]

[Webinar]Multi Channel Campaigns – A Necessity For B2C Business

On average 49% of companies are currently using Marketing automation. With more than half of B2B companies (55%) adopting the technology.[ Source- EmailMonday] Multi channel campaigns not only call for streamlining processes but also adding a human touch to all the channels through which you contact your users/customers. Thus we are having this webinar to bridge the existing gap between marketers and marketing automation. What will this webinar on Multi Channel Campaigns cover? In this webinar, we will talk about  1. Various marketing challenges faced by businesses 2. Multi channel campaigns touch points that are essentially game changers for businesses. 3. Understanding user […]

[Webinar]Omni-Channel Marketing- All Whats, Whys, and Hows Answered

With the omnipresence of consumers, it might have happened so many times that you try multiple reach-outs on multiple channels. And then they switch over to another channel and then you had to change your strategy all over? You could have simply avoided the entire miscommunication by taking an omnichannel approach. Omnichannel service means bringing various channels together in a consistent way, using customer’s data and past purchase experience to draw a seamless customer experience. In fact, over 90% of customers expect this kind of experience from companies. In this webinar, you will learn  1. A few data points around the […]

[Webinar] Everything An Online Travel Agency Needs To Know About Multi-Channel Marketing

Is it all roses and no thorns for the Online Travel Agencies? Not really. There are plenty of challenges faced by Online Travel Agencies when it comes to reducing customer attrition, driving brand loyalty and advocacy, and more fundamentally – providing a unified engagement experience across channels. In this webinar, we’ll talk about these.  What will this webinar cover?  Trends in Online Travel Agency Industry  Problems faced by OTAs  Segmentation of Users– Key to data-driven messaging  Understanding User Journey– Permutations and Combinations of user actions once he/she is on website  Case Study– Multi- Channel Engagement for users based on their journeys  Our Presenter- […]

3 Hacks To Make Your Lazy Users Reveal More

Do you know that inactivity is an early sign of an impending churn? When we studied WebEngage’s internal customer usage data, we found that → lazy users are ~2.5 times more likely to churn than active users. After putting all the hard work in acquiring users don’t let them lost in the labyrinth of inactivity. Engage with them, try to make them active. Download this e-book to learn hacks to get to know more about your lazy users and transform the lazy bunch into active ones. In this e-book, you’ll learn:   How Lazy Users impact Churn How to identify […]

[Webinar] Introduction To WebEngage- The Key To Happy Users Via Multi Channel Engagement

WebEngage has been an onsite engagement channel since it’s inception in 2011. Upgrading that, we have added a few more cards to your deck and come up with “WebEngage 2.0- A Multi Channel Engagement Platform“. You can now communicate with your users across devices and using various channels. Multi-channel – Communicate with your users on 5 channels: Website — In-App — Mobile Push — Email — Text User Engagement – Rich cross-device User Profiles & Segmentation to personalize and contextualize your communication at scale. Platform – Ability to connect with or be your Marketing Database of Record. Seamless data import, CRM integrations, easy & […]

[Webinar] Use Buyer Personas or Lose Sales

“Buyers decide in the first eight seconds of seeing if they’re interested in buying. Get out, walk in their shoes and see what they see within the first eight seconds and that will make sure your business is good to go” Sounds interesting but the question is how? And comes to your rescue- Buyer Personas, detailed piece of information about your buyer that helps you understand their psychology and buying patterns. But the question is how will you make your buyers spill out their details without annoying them into leaving your website altogether. Building Buyer Personas is a great thing as […]