avantika June 4, 2018

[Webinar] How WebEngage is GDPR-Ready

General Data Protection Regulation (GDPR) is probably the most talked about topic of 2018. And rightfully so. We are living in the era where pivotal consumer data (including yours) is openly exploited and misused. And consumers can’t do much about it. This regulation is a bold step towards giving back the power to consumers in the European Union (EU) region. They can now control how their personal information is collected as well as used, and deny the access to the data they don’t want to reveal. Since WebEngage, as well as our clients, have a sizable customer base in the […]

avantika May 16, 2018

[Webinar] Enabling one-on-one marketing with Hyper-Personalization

As Marketers (as well as customers), we are bored of basic personalization such as first name and product color. We want more! We’ll only settle for more! With Hyper-Personalization, more is now possible. This boon not only utilizes behavioral and real-time data to create highly contextual communication but also guarantees relevant and customized experience. Sounds interesting, right? But we haven’t even scratched the surface yet. In this webinar, Priyam Jha (Content Marketer at WebEngage) will dig a lot deeper into WHY Hyper-Personalization is the future of marketing. Moreover, he’ll explain HOW global brands like Netflix, Starbucks, etc. are using this technique […]

avantika April 11, 2018

[Webinar] Master the art of Retention Marketing with WebEngage

There are 2 types of marketers in this world: Type A Marketers who believe that Acquisition > Retention Type B Marketers who believe that Acquisition < Retention Type A Marketers spend a large chunk of their marketing budget on acquiring new customers. However, they don’t pay much heed to building a relationship with them. Even though these marketers enjoy a short-term boost in their top line, they’re unable to extract enough ROI from the paid acquisition. On the other hand, Type B Marketers give equal weight to acquisition, engagement, and retention (and sometimes more weight to the last two). They […]

avantika September 5, 2017

[Webinar] Setting Up Web Push Notifications With WebEngage (Part 2/2)

Step-by-Step Guide to sending personalized + contextual web push that guarantees conversion This month, we are crushing on Web Push Notification (a.k.a. Browser Push Notification). It’s easy to use, quick to implement and guarantees assured delivery. But you already know that from our previous webinar on Getting Started With Web Push Notifications (Part 1/3), right?  What you don’t know is that you can set up your web push service with WebEngage without breaking a sweat. How? This webinar will address that. Video Transcription Avantika: Hello and welcome to this product demo webinar by WebEngage. My name is Avantika Pandey. I’m the […]

avantika August 22, 2017

[Webinar] Getting Started With Web Push Notifications (Part 1/2)

Your marketing primer on the most promising engagement channel of our time Launched in 2015 by Google Chrome, Web Push Notification (a.k.a. Browser Push Notification) is a power-packed newbie. This timely, relevant, and precise engagement channel guarantees easy setup and assured delivery, along with promising CTR. And Marketers around the world can’t get enough of it. However, a large number of Marketers are yet to get their hands dirty with web push. In this webinar, we’ll walk you through the nitty-gritty of a web push notification. Video Transcription Avantika: All right. Thank you for your patience. Hello, and welcome to […]

avantika May 22, 2017

[Webinar] Level-Up To Hyper-Personalization For Increased Conversion

Not so long ago, spray-n-pray marketing was the only way we knew. But today, personalization has become the new norm. Moreover, factors like user behavior tracking, rich customer data, sophisticated marketing automation tools etc. have enabled us to take the communication beyond “Hello <first_name>”. In this webinar, Sameet Singh (Product Manager at WebEngage) will help you upgrade from the ‘Basic’ to ‘Hyper’ level of personalization using the simple drag-n-drop features of WebEngage. He will cover all the following topics: Everything about Basic Personalization Introduction to Hyper-Personalization All-in-one Use Case Discussion on the Case Study of Goibibo If you are a […]

avantika March 25, 2017

[Webinar] Marketing Cloud Integration 101: How To Integrate With WebEngage

Last year, WebEngage successfully graduated from an ‘On-site Engagement Suite’ to a ‘Marketing Cloud for Consumer Businesses’. We introduced a revamped dashboard with brand new channels and features listed below: New Engagement Channels: Push Notification, In-App, Browser Push, Email and SMS Users and Events Attributes tracking across channels Dynamic and live Segmentation Deep Data Personalization State-of-the-art ‘Journey Designer’ Granular-level Analytics As data is the primary driver for a marketing cloud, its deeper-level integration with the suite is highly crucial for the optimized usage of the latter. As WebEngage has become more sophisticated, so has our integration process. With the introduction […]

divya December 13, 2016

[Webinar] Supercharging Your Communication With Personalization

Rationale and Emotions are the two most important components of everyday decision making. While the offering in terms of product or a service satisfies the rationale of a purchase, the emotion energizes the customer to hit the ‘Buy’ button. We are bringing this webinar focused on the emotional aspect of a brand’s communication, the role it plays and also the tips to do it right. What will this Webinar cover? The webinar aims to cover the following broad areas: Importance of personalization. Why personalization works? How to implement personalization in your communication. About the Presenter Jim Poage is a published […]

divya September 21, 2016

[Webinar]Why Email Is Still King: Building Word of Mouth Via E-letters and “Eblasts”

Forget Twitter, LinkedIn and Facebook. When it comes to building business via word of mouth and top of mind, email is still king! That’s because all of our contacts check their email every day, not social media. Two-time best selling business author Ken Lizotte explains how to incorporate this fact into your business development efforts and thereby separate your firm from its competition. Smart companies employ this powerful business building technique on a regular basis. After this webinar, you will too! What Will This Webinar Cover? 1. Understanding email as the most effective channel. 2. Understanding segmentation of users. 3. […]

divya September 2, 2016

[Webinar]Multi Channel Campaigns – A Necessity For B2C Business

On average 49% of companies are currently using Marketing automation. With more than half of B2B companies (55%) adopting the technology.[ Source- EmailMonday] Multi channel campaigns not only call for streamlining processes but also adding a human touch to all the channels through which you contact your users/customers. Thus we are having this webinar to bridge the existing gap between marketers and marketing automation. What will this webinar on Multi Channel Campaigns cover? In this webinar, we will talk about  1. Various marketing challenges faced by businesses 2. Multi channel campaigns touch points that are essentially game changers for businesses. 3. Understanding user […]

divya July 1, 2016

[Webinar]Omni-Channel Marketing- All Whats, Whys, and Hows Answered

With the omnipresence of consumers, it might have happened so many times that you try multiple reach-outs on multiple channels. And then they switch over to another channel and then you had to change your strategy all over? You could have simply avoided the entire miscommunication by taking an omnichannel approach. Omnichannel service means bringing various channels together in a consistent way, using customer’s data and past purchase experience to draw a seamless customer experience. In fact, over 90% of customers expect this kind of experience from companies. In this webinar, you will learn  1. A few data points around the […]

divya May 12, 2016

[Webinar] Everything An Online Travel Agency Needs To Know About Multi-Channel Marketing

Is it all roses and no thorns for the Online Travel Agencies? Not really. There are plenty of challenges faced by Online Travel Agencies when it comes to reducing customer attrition, driving brand loyalty and advocacy, and more fundamentally – providing a unified engagement experience across channels. In this webinar, we’ll talk about these.  What will this webinar cover?  Trends in Online Travel Agency Industry  Problems faced by OTAs  Segmentation of Users– Key to data-driven messaging  Understanding User Journey– Permutations and Combinations of user actions once he/she is on website  Case Study– Multi- Channel Engagement for users based on their journeys  Our Presenter- […]

divya April 18, 2016

[Webinar] The Foundation Of Multi-Channel Customer Retention By Ankur Gattani

The potential of your business can clearly be mapped by your customers. And your customer base consists of your newly acquired ones and your existing customer base. As a matter of fact, it requires 6 times the marketing expenditure to acquire a new customer than to retain your already existing customer. A report by Bain suggests that a 5% increase in your customer retention leads to a 75% increase in company’s profitability. And also, it is said that 80% of your future profits also come from 20% of your existing customers. What is it that this webinar will cover? Going […]

divya March 22, 2016

[Webinar] Pre Launch to Mobile App Success- The Growth Roadmap By Deepak Abbot

Mobile Apps have taken the sphere of online business by storm. Nowadays we have apps for everything, from booking tickets, to buying clothes, to ordering food or groceries and even net banking. Every business type whether eCommerce, BFSI, travel, hotel, medicine, aggregators, listing websites have resorted to using their own apps to provide users a better experience. With this sudden increase in mobile app usage and conversions, the new pain point in every business in how to drive traffic to the app and start sign-ups and then to get their visitors to make more purchases. The first hurdle that they come […]

divya March 1, 2016

[Webinar] Introduction To WebEngage- The Key To Happy Users Via Multi Channel Engagement

WebEngage has been an onsite engagement channel since it’s inception in 2011. Upgrading that, we have added a few more cards to your deck and come up with “WebEngage 2.0- A Multi Channel Engagement Platform“. You can now communicate with your users across devices and using various channels. Multi-channel – Communicate with your users on 5 channels: Website — In-App — Mobile Push — Email — Text User Engagement – Rich cross-device User Profiles & Segmentation to personalize and contextualize your communication at scale. Platform – Ability to connect with or be your Marketing Database of Record. Seamless data import, CRM integrations, easy & […]

divya February 9, 2016

[Webinar] Use Buyer Personas or Lose Sales

“Buyers decide in the first eight seconds of seeing if they’re interested in buying. Get out, walk in their shoes and see what they see within the first eight seconds and that will make sure your business is good to go” Sounds interesting but the question is how? And comes to your rescue- Buyer Personas, detailed piece of information about your buyer that helps you understand their psychology and buying patterns. But the question is how will you make your buyers spill out their details without annoying them into leaving your website altogether. Building Buyer Personas is a great thing as […]

divya January 13, 2016

[Webinar] How To Get Your Lazy Users To Reveal More To You

What is the first thing that comes to your mind when you see the word “Lazy”? A person laying in his bed, refusing to come out? Well, times have changed and so have the definitions of lazy. Around 99% people who visit your website are lazy users. Lazy users– Those who reveal only a limited information about themselves according to their requirement, those who use limited features and do not fully explore your website or even those who don’t update their profiles on your platform. Now, these lazy users are a very good catch because firstly they are potential or already […]

divya November 19, 2015

[Webinar] Discover The Unexplored Sales Potential Of Your Website

According to Business Insider “More than 98% of the visitors coming up on your website are anonymous.” And they leave as anonymously as they arrive. Tired of spending a lot of money on marketing and not seeing effective results in terms of conversion? Ever wondered if your website is being optimized to nab those anonymous visitors? It’s time to solve this mystery and increase sales by the same visitors who have always been coming on your website! Summary This webinar talks about how to convert most of the anonymous users that come up on the website to valuable leads. Our website […]