A Marketer’s guide to Browser Push Notification
Push messaging was a critical mobile feature that was missing from the web. So, when it was launched by Chrome in early 2015, it witnessed an enormous adoption by the publishers. Other reasons why it gained momentum are it gave marketers the opportunity to establish a dedicated opt-in audience, and control the information feed the way they want to, like they can with email, mobile push, text etc. This ebook explores the strong suits that make web push one of the most sought-after messaging channels. It dissects all the necessary aspects of web push that would help you craft […]
Accelerate B2C Sales Funnel With Multi-Channel Marketing
In today’s dynamic times’ conventional approach to marketing is rendered ineffective. For the very same reason, marketing can not be done in silos. And if it is done in silos something like this would occur: Consider Alice, who is a loyal customer of a fashion retailer. On a sale day Alice receives multiple messages throughout the day. The timeline and content of messages goes like this: 9 AM – Alice receives an email about limited period sale starting at 2 PM, the same day. 1 PM – Alice receives a Push Notification with the same message as above. 3 PM […]
A Marketer’s Guide To In-App Messages
Arguably, in-app messages have been the most under-appreciated messaging channel for quite a long time. Owing to intensive competition in the mobile space, it has gained focus of app marketers. Gradually becoming essential to a comprehensive app marketing strategy. In the race to acquire users, retention rates dwindle, churn rates reach new peaks. It comes to no surprise that post three months of app usage almost 80% of app users churn. 23% of apps are uninstalled just after one use. These horrifying stats make engaging app users a high priority for mobile marketers. Download this ebook to learn how to […]
A Marketer’s Guide To Mobile Push Notifications
Did you know that segmented push messages can convert about 50% of the people they reach? When a user downloads an app, they open a new and more concrete channel of communication that marketers can use to their advantage. Push notifications have gained immense popularity mostly because they make a channel of communication that is impossible to ignore. Download this Free ebook to learn how to design push notification campaigns that will help you increase conversion, retention and your app’s open rate.
9 Tips to Optimize Your SaaS Website Homepage
Did you know that web designers (thus websites) have about 50 ms to make a good first impression? Yeah! That’s all. If people judge your website that quickly it is high time you optimize the page spearheading your site – The Homepage. It is the ‘red carpet’ you roll for users to come in and eventually become paying customers. The homepage of a SaaS website is arguably the most important page. For any SaaS website, the homepage gets more traffic than any other page. Learn in this ebook, 9 unmissable components that make a SaaS Homepage that converts.
3 Hacks To Make Your Lazy Users Reveal More
Do you know that inactivity is an early sign of an impending churn? When we studied WebEngage’s internal customer usage data, we found that → lazy users are ~2.5 times more likely to churn than active users. After putting all the hard work in acquiring users don’t let them lost in the labyrinth of inactivity. Engage with them, try to make them active. Download this ebook to learn hacks to get to know more about your lazy users and transform the lazy bunch into active ones. In this ebook, you’ll learn: How Lazy Users impact Churn How to identify lazy […]
17 Tips, Tricks And Growth Hacks To Sky-rocket Your Conversions Using On-site Overlays
Converting a visitor into a user is full of factors beyond our controls. You can find innumerable tools and tricks to improve onsite conversions, but almost all of them are either passive or reactive in nature. WebEngage enables you to engage with your customers proactively solving the regular and vital pain points such as Lead Generation, Cart Abandonment, User Signups among others. In this guide, you’ll find 17 hand-picked ways in which website overlays and pop-ups can be used to pump-up conversion for your business. These growth hacks have been picked from the huge database of use cases built by […]