And the balmy weather of February has captured the whiff of roses and love in the air. Yes, my friend, love is back in the air. It is the Valentine week.
Gone are the days when they celebrated Valentine for a day, now it’s a full fledged Valentine Week. Starting from 7th of February to 14th February that is full 7-day opportunity to leverage your business and also get the blessings of those lovers who find it hard to fix last minute surprises or pick the perfect gift.
Like Love, there is no sure recipe to Marketing as well, but the list that follows would give you enough points for your last minute checklist.
1. Understand your user, their budget, and needs.
A quick look at your Google Analytics dashboard will give you a fair idea of who your visitors/ users/ customers are. The demography means a lot because that would determine the approximate budget they have to spend on their Valentines, this love season.
You have a broad range of visitors, encompassing the whole love brigade from 16 to 35 (no intended comment on whether people aged more than 35 cannot celebrate V-day or not, just talking what numbers dictate). In such cases you need to divide you V-Day deal page in sections, no obviously according to age- brackets but maybe something more subtle like this:
2. Shout it loud: You’re running a sale!
You have created a deal page and paid search engines to rank. Good job. But what about the customers that come directly to your website. Have you done anything about on-site marketing?
Use tools such as WebEngage or other on-site marketing tools to target visitors on your website and influence their journey towards your deal page. If that is something you can’t afford currently, at least change your home banner in accordance with the flavour of the season.
Your website should not have secretly crypted offers. They should be out in open for everyone to see and use. Use banners and notifications to grab the attention of users towards your offers and have very clear “Call To Action tabs”
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3. Get Social
Much has been talked about the falling organic reach on social media but this one is worth betting the money upon. Valentine’s Day has it’s own appeal on social media and no matter how low the reach is, the diversity in the users and those who might be interested is vast.
Indulge in Paid promotions. Start capitalizing on every day of the week. Post images, videos, blogs and offers. Run several campaigns targeting every user group that you have, separately.Let them know that the best Valentine Day Sale in On and Where!
Run competitions on Facebook and Twitter around Valentine’s Day to increase engagement and at the same time also push sales. You need to incentives users into participation and the incentives can be either vouchers from your own website or another one.
4. People Like the cake but they LOVE the cherry on top
Let’s be honest, you are not having the only V-Day sale in town, almost every business serious about its revenues is. Your customers would be happy to buy from you and also from anybody else. In times like these, showcasing ‘what’s cool’ steals the deal.
People associate Valentine’s with surprises. See if you can arrange for Midnight deliveries, or same day deliveries or an assorted chocolate pack or cards to give that extra edge to your website.
Display such ‘cherries’ on you home page. Use the WebEngage header/ footer or similar tools to run a message like this: (click here and get it live on your website in less than 3 mins)
Enough said. Best of luck.
PS: The folks at WebEngage love you.
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