Category Archives: Mobile Marketing

All posts about mobile marketing.

Improve Mobile Conversion Rate (By 40%) With 6 Simple Steps

Ignoring mobile as a platform dooms a company to huge losses. Soon, mobile will overtake other devices for all purposes – research, information gathering, news, and, of course, e-commerce. Within the realm of e-commerce specifically, all types of conversions will be important, from securing contact information to purchases. Here are some statistics that bear out the rising significance of mobile: A ComScore study revealed the following data: Smartphone use increased by 394% between 2010-2014 Tablet use increased by 1,721% during those same years 60% of digital time spent was on mobile devices 21% of millennials didn’t use desktops at all, […]

Mistakes To Avoid With Mobile Marketing Automation

Mobile Marketing Automation Market Size Implementing marketing automation—the practice of using software, templates, and behavioral triggers to create systematic marketing campaigns and responses—is strongly correlated with business growth. Just look at these statistics: Gleanster’s Marketing Automation Benchmark found that 79% of top-performing companies had been using marketing automation for more than two years. A Lenskold and Pedowitz Group study found that 63% of companies that are outgrowing their competitors use marketing automation. That same Lenskold and Pedowitz study found that 78% of successful marketers report that marketing automation had been the biggest factor in improving revenue. With Digital Trends reporting […]