Category Archives: Mobile Marketing

All posts about mobile marketing.

Mistakes To Avoid With Mobile Marketing Automation

Mobile Marketing Automation Market Size Implementing marketing automation—the practice of using software, templates, and behavioral triggers to create systematic marketing campaigns and responses—is strongly correlated with business growth. Just look at these statistics: Gleanster’s Marketing Automation Benchmark found that 79% of top-performing companies had been using marketing automation for more than two years. A Lenskold and Pedowitz Group study found that 63% of companies that are outgrowing their competitors use marketing automation. That same Lenskold and Pedowitz study found that 78% of successful marketers report that marketing automation had been the biggest factor in improving revenue. With Digital Trends reporting […]

Beginner’s Guide To Web/ Browser Push Notifications

An intro on what are Web Push Notifications? Web push notifications (also called Web Push) were first introduced by Chrome in early 2015 in its 42 version. The version included “two new APIs that together allow sites to push native notifications to their users even after the page is closed—provided the user has granted explicit permission.” In fact, the biggest exploiter of this channel is perhaps Facebook which, via this medium, has acquired the power to send you notifications, even if you don’t have the Facebook app installed. In fact, very interestingly there was quite a chaos among a significant […]

Creating mobile website? 10 crucial things to take care that will increase conversion

Conversions are pretty much the key to any good business, right? Everybody knows that. You can’t really have a business if you don’t convert leads into customers and make sales. So you’ve gotten your website completely optimized and it’s doing really well with people…at least, it’s doing really well with people who are viewing it on their laptops or desktop computers. However, and especially since Google’s serious crackdown on mobile responsiveness, ­­it is absolutely essential that your website also converts well over mobile. 80% of customers use their smartphones to shop and 70% of online searches end in a conversion […]

6 Easy Tips to Increase Your Mobile App Conversion Rate (Also Learn How to Implement Them)

Ignoring mobile as a platform dooms a company to huge losses. Soon, mobile will overtake other devices for all purposes – research, information gathering, news, and, of course, e-commerce. Within the realm of e-commerce specifically, all types of conversions will be important, from securing contact information to purchases. Here are some statistics that bear out the rising significance of mobile: A ComScore study revealed the following data: Smartphone use increased by 394% between 2010-2014 Tablet use increased by 1,721% during those same years 60% of digital time spent was on mobile devices 21% of millennials didn’t use desktops at all, […]