Category Archives: Marketing Automation

Conversion Funnel Optimization 101 for Financial Services Companies [Part 3]

How Financial Services Companies can reactivate their Idle/Lost Users with the help of RFM Segmentation and Marketing Automation Conversion Funnel Optimization 101 is an all-inclusive Marketing Automation Guide for Financial Service Providers. In this post, we’ll discuss how they can identify their churned or inactive users with the RFM Model, and reactivate them by integrating a Marketing Automation platform. We’re finally at the last part of this blog series! The last two posts covered everything from reducing pre-purchase drop-offs to engaging with customers post-purchase. In this post, we’ll talk about how companies in the finance sector can identify inactive users with […]

These 10 Ultimate Examples of Automated Email Campaigns Are What You Need to Get Started

Is your company using automation to send email campaigns? Automation emails have a 119 percent higher click rate than mass emails, and businesses that use automation see conversion rates as high as 50 percent. Email automation should be part of every company’s email marketing strategy. Automation allows businesses to set up emails to certain groups of customers and set triggers to send them. For example, when a subscriber signs up for your email list, you can create a welcome email ahead of time and have it automatically land in that subscriber’s inbox after he or she has signed up. Why […]

Mistakes To Avoid With Mobile Marketing Automation

Mobile Marketing Automation Market Size Implementing marketing automation—the practice of using software, templates, and behavioral triggers to create systematic marketing campaigns and responses—is strongly correlated with business growth. Just look at these statistics: Gleanster’s Marketing Automation Benchmark found that 79% of top-performing companies had been using marketing automation for more than two years. A Lenskold and Pedowitz Group study found that 63% of companies that are outgrowing their competitors use marketing automation. That same Lenskold and Pedowitz study found that 78% of successful marketers report that marketing automation had been the biggest factor in improving revenue. With Digital Trends reporting […]

Conversion Funnel Optimization 101 for Financial Services Companies [Part 2]

How Financial Services Companies can master Post-Purchase Customer Engagement with Marketing Automation Conversion Funnel Optimization 101 is an all-inclusive Marketing Automation Guide for Financial Services Companies. In this post, we’ll discuss how they can engage with their customers post-purchase by using Marketing Automation. In our previous post, we revealed the hacks for reducing pre-purchase drop-offs with marketing automation. Now let’s discuss how Financial Services Companies (FSCs) such as Banks, Micro-Lending Firms, Insurance Companies, etc. can engage and retain their customers post-purchase. And that too with our favorite marketing automation. WHY marketing automation for post-purchase communication, you ask? Here’s why.   […]