Category Archives: Email Marketing Automation

15 Brilliant Examples of Multi-Channel B2C Marketing Automation (That Work)

The advent of Automation isn’t just limited to the Manufacturing sector but has extended its reach to the realm of Marketing as well. Marketers are shifting their attention increasingly towards Marketing Automation. What is the whole brouhaha around B2C Marketing Automation all about? Statistically speaking, Marketing Automation makes a strong point for itself: A 2014 report by the Aberdeen group stated that “67% of industry-leading companies would be more likely to use Marketing Automation”.   According to B2C Marketing Automation Report India 2017 (Netcore), a whopping 70 % of Indian marketers have already adopted Marketing Automation to increase lead conversions. […]

Targeted Email Marketing- 8 examples of our own customers who do it like Amazon

Email has surpassed and has been surpassing all the marketing channels when you compare the revenue/expense ratio for each of them. Also, it is one of the preferred channels to receive marketing messages (source) and requires relatively lesser maintenance, skills, and cost, making even small businesses have the benefit of larger enterprises. However, not surprisingly, our tolerance level towards non-contextual emails is declining. Amid the technological advancement that makes capturing customer data and leveraging it for personalization easier than ever, this development is fairly understandable. For a brand, personalization is quickly transitioning from ‘advantage’ to ‘imperative’. For instance, DMnews had […]