Priyam Jha

A Content Marketer by profession. Other titles include Amateur Photographer, Petrolhead, Melomaniac. Strongly agrees with John Lennon's quote: "Time you enjoy wasting, was not wasted".
priyam May 17, 2018

7 Proven Ways to Market Your Mobile App Effectively

What qualifies as an effective mobile app marketing technique? It doesn’t necessarily have to be highly complex and multi-layered to bring in results. A solid mobile-app marketing strategy needs to be designed keeping in mind its primary target audience. Their likes and preferences, their online behavioral patterns and the sources that they trust for picking up new mobile apps will be crucial in creating a high-performance strategy. Here are a few techniques to help you get started: 1) Create a valuable app experience using Push Notifications contextually The idea here is to create app evangelists. Marketers have been criticized for overdoing […]

priyam March 15, 2018

Why Multi-Channel Marketing Is The Key To Growth

What is Multi-Channel Marketing? The life of a marketer was drastically different back when the Internet wasn’t invented. Eons ago, FMCG behemoth Procter & Gamble employed an entire army of people to go door-to-door in America to engage with their primary target audience: housewives. Today, customer engagement is an entire science in itself. As users begin to spend more time online, brands have adapted by employing multi-channel marketing strategies that take customer engagement to the next level. How the Sales Funnel has evolved over the years Simply put, Multi-Channel marketing refers to the practice of communicating with your users across […]

priyam February 6, 2018

11 In-App Messaging Best Practices To Boost User Retention Rate

Everyone has a smartphone, and it’s never far away. People walk, talk, cook, watch TV – you name it – with their phone in hand. Research shows that 80% of smartphone time is spent using specific apps. How do you successfully engage new users and retain existing ones? In-app Messages can do just that, enhancing a user’s experience and increasing user loyalty. Research has uncovered in-app messages to be 8X more engaging than push notifications, and companies using in-app messaging increased their user retention by 3.5 times compared to those who didn’t use it at all.  1. Segment your audience to maximize campaign effectiveness […]

priyam January 31, 2018

9 Marketing Automation Trends Of 2018 That Will Drive Growth

Marketing Automation In 2018 The curtains have been drawn on 2017, and what a year it was. Cryptocurrency dominated headlines with their meteoric rise. Donald Trump became the president of the United States, which definitely won the award for being the greatest surprise of the year. A bit closer to the home front, the Marketing Automation industry also grew considerably. We highlight key Marketing Automation trends that will matter in this year for B2C businesses. Going into 2018, the Marketing Automation Software market is expected to continue growing at 8.55%, unlocking a market capitalization of US$ 5.5 billion by 2019. […]

priyam January 5, 2018

Hyper-Personalization: Why It Is The Future Of Marketing? (How To Do It)

What is Hyper-Personalization? We are living in the era of the ‘Evolved Consumer’, where consumers actively seek information to make informed decisions and don’t place their trust implicitly in brands. Consumer Behavior today is heavily reliant on Reviews, User Generated Content & Influencers. So how do you make your brand stand out and get noticed? By providing highly targeted, customized and hyper-personalized experiences. That is what Hyper-Personalization is all about.  In this blog, learn how brands like Amazon, Starbucks, Netflix & Spotify are fully embracing hyper-personalization going into 2018. Also, find industry-specific data points that can be used to create […]

priyam December 12, 2017

15 Brilliant Examples of B2C Marketing Automation (That Work)

The advent of Automation isn’t just limited to the Manufacturing sector but has extended its reach to the realm of Marketing as well. Marketers are shifting their attention increasingly towards Marketing Automation. What is the whole brouhaha around B2C Marketing Automation all about? Statistically speaking, Marketing Automation makes a strong point for itself: A 2014 report by the Aberdeen group stated that “67% of industry-leading companies would be more likely to use Marketing Automation”.   According to B2C Marketing Automation Report India 2017 (Netcore), a whopping 70 % of Indian marketers have already adopted Marketing Automation to increase lead conversions. […]