Lisa is a WebEngage Monk contributor, freelance journalist, and co-owner of a media company, McEwen's Media.
lisa January 28, 2018

6 Reasons Why Triggered Email Marketing Works (Like Amazon, Netflix and Spotify)

Triggered Emails The value of using automated emails—those triggered by customer actions, such as a purchase or download—goes deeper than just saving the marketer the trouble of sending individual emails manually. Consider just a few of the many ways an automated email could escort a customer to the next step in their engagement: Updating a customer about the price or availability of a product in their wish list Reducing cart abandonment with reminders and/or discounts Reminding customers about the upcoming subscription renewals for products and services Alerting customers about travel changes Onboarding new customers with multi-step triggers For those who […]

lisa November 20, 2017

8 Little-Known Ways to Get More People to Download Your App

How can you get more people to download your app? There’s a lot of competition out there. There are 2.8 million apps available in Apple’s App Store and 2.2 million available in Google Play as of March 2017, according to Statista. Here are the eight little-known ways to get more downloads and encourage your customers to download your app: 1. Get more reviews with an app plugin Online reviews are readily accessible these days, and positive reviews can turn a curious reader into a user. Research shows that 88% of consumers trust online reviews as much as personal recommendations. However, […]

lisa November 16, 2017

In-App Notification vs. Push Notification: What’s Best for Customer Engagement

Targeted marketing is most effective with a multi-channel approach, and the best mobile campaigns often use a combination of mobile push notifications and in-app messaging. That’s because the complementary channels each offer their own advantages and disadvantages. Mobile app push notifications, for example, are reported to garner about 4 times greater engagement and 2 times greater retention, but they can only be sent to users who have opted in. Right now, the average opt-in rate across all industries is hovering around 43%. In-app messaging, on the other hand, is reported to give apps a 27% higher open rate and provide […]

lisa September 5, 2017

10 Ultimate Examples of Automated Email Marketing Campaigns

Why automated email campaigns are beneficial Is your company using automation to send email campaigns? Automation emails have a 119 percent higher click rate than mass emails, and businesses that use automation see conversion rates as high as 50 percent. Email automation should be part of every company’s email marketing strategy. Automation allows businesses to set up emails to certain groups of customers and set triggers to send them. For example, when a subscriber signs up for your email list, you can create a welcome email ahead of time and have it automatically land in that subscriber’s inbox after he […]

lisa August 20, 2017

Mistakes To Avoid With Mobile Marketing Automation

Mobile Marketing Automation Market Size Implementing marketing automation—the practice of using software, templates, and behavioral triggers to create systematic marketing campaigns and responses—is strongly correlated with business growth. Just look at these statistics: Gleanster’s Marketing Automation Benchmark found that 79% of top-performing companies had been using marketing automation for more than two years. A Lenskold and Pedowitz Group study found that 63% of companies that are outgrowing their competitors use marketing automation. That same Lenskold and Pedowitz study found that 78% of successful marketers report that marketing automation had been the biggest factor in improving revenue. With Digital Trends reporting […]

lisa August 13, 2017

How to Use Micro Segmentation Marketing Effectively in Marketing Automation

Micro-Segmentation In general business segmentation, customers are broken down and clubbed together into groups on the basis of certain recurring characteristics. These groups come to be known as segments. Now, micro-segmentation is a progression of general segmentation that helps modern marketers take a knife-edge approach to marketing. Customers are divided further into much smaller, niche groups on the basis of several specific characteristics, including behavioral attributes. It helps marketers focus on a very unique, targeted persona that might be limited to a handful of individuals. This becomes a micro-segment, and marketers can carry out predictive analysis with a high degree […]