Author Archives: Guest

Mistakes To Avoid With Mobile Marketing Automation

Mobile Marketing Automation Market Size Implementing marketing automation—the practice of using software, templates, and behavioral triggers to create systematic marketing campaigns and responses—is strongly correlated with business growth. Just look at these statistics: Gleanster’s Marketing Automation Benchmark found that 79% of top-performing companies had been using marketing automation for more than two years. A Lenskold and Pedowitz Group study found that 63% of companies that are outgrowing their competitors use marketing automation. That same Lenskold and Pedowitz study found that 78% of successful marketers report that marketing automation had been the biggest factor in improving revenue. With Digital Trends reporting […]

How to Use Micro Segmentation Marketing Effectively in Marketing Automation

What is micro-segmentation marketing? The practice includes dividing customers into four general groups—by demographics, geography, behavior and lifestyle—then segmenting each group even more. Geography, for example, could be broken down into regions, then states, then cities, then neighborhoods. Behavior could mean frequent purchases, seasonal-only purchases, coupon-only purchases or “window shoppers.” Lifestyle could be an adventurer, fashionista, world traveler and tech savvy. Micro-segmention marketing strategy combines multiple variables from the above categories with certain demographics, such as age, sex, life cycles, job, and income, to create a target persona. While a high-end RV dealership might target a wealthy, retired male over […]

6 Micro Segmentation Marketing Examples That You Haven’t Thought of Yet

Customer segmentation strategy is responsible for some serious increases in sales. In fact, according to the research on email marketing by Lyris (now Aurea), 39% of companies who implemented micro segmentation marketing based on audience-specific information and tailored their messaging accordingly got 39% higher open rates, 28% lower unsubscribe rates, and 24% make more money from their email marketing efforts. And that’s just email. Imagine the possibilities if you could segment your audience and adjust your messaging accordingly across push notifications, SMS, landing pages, and in-app displays. It’s a big deal, to say the least. And typically, when you run […]

Creating mobile website? 10 crucial things to take care that will increase conversion

Conversions are pretty much the key to any good business, right? Everybody knows that. You can’t really have a business if you don’t convert leads into customers and make sales. So you’ve gotten your website completely optimized and it’s doing really well with people…at least, it’s doing really well with people who are viewing it on their laptops or desktop computers. However, and especially since Google’s serious crackdown on mobile responsiveness, ­­it is absolutely essential that your website also converts well over mobile. 80% of customers use their smartphones to shop and 70% of online searches end in a conversion […]