Author Archives: Avantika Pandey

A Cocktail of Community Manager, Content Writer and Marketing Enthusiast. An avid reader and a scandalous shoe-holic. Wants to change the world one blog at a time.

A 4-Step Guide to Launching a Last-Minute Christmas Marketing Campaign – ft. Marketing Automation

If Rudolph, the Red-Nosed Reindeer, was an outdated marketer at Santa Claus & Co., the Christmas carol dedicated to his ‘very shiny nose’ would be something like: Rudolph, the Red-Nosed Reindeer, Had a Christmas campaign to run. And if you ever saw him, You would say he doesn’t know how it’s done. All of his direct competitors, Used to laugh and mock his campaigns. (Only if poor Rudolph, knew about marketing automation) With barely a few days left for Xmas, any marketing manager with a brilliant campaign idea and without a marketing automation suite will feel like poor Rudolph. After […]

Conversion Funnel Optimization 101 for Financial Services Companies [Part 3]

How Financial Services Companies can reactivate their Idle/Lost Users with the help of RFM Segmentation and Marketing Automation Conversion Funnel Optimization 101 is an all-inclusive Marketing Automation Guide for Financial Service Providers. In this post, we’ll discuss how they can identify their churned or inactive users with the RFM Model, and reactivate them by integrating a Marketing Automation platform. We’re finally at the last part of this blog series! The last two posts covered everything from reducing pre-purchase drop-offs to engaging with customers post-purchase. In this post, we’ll talk about how companies in the finance sector can identify inactive users with […]

Conversion Funnel Optimization 101 for Financial Services Companies [Part 2]

How Financial Services Companies can master Post-Purchase Customer Engagement with Marketing Automation Conversion Funnel Optimization 101 is an all-inclusive Marketing Automation Guide for Financial Services Companies. In this post, we’ll discuss how they can engage with their customers post-purchase by using Marketing Automation. In our previous post, we revealed the hacks for reducing pre-purchase drop-offs with marketing automation. Now let’s discuss how Financial Services Companies (FSCs) such as Banks, Micro-Lending Firms, Insurance Companies, etc. can engage and retain their customers post-purchase. And that too with our favorite marketing automation. WHY marketing automation for post-purchase communication, you ask? Here’s why.   […]

Conversion Funnel Optimization 101 for Financial Services Companies [Part 1]

How Can A Financial Service Provider Fix Leakages In A Purchase Cycle to Reduce Drop-Offs Conversion Funnel Optimization 101 is an all-inclusive Marketing Automation Guide for Financial Services Companies. In this post, we’ll discuss how Financial Businesses can optimize their Purchase Cycle with Marketing Automation.  Financial Services Companies like Banks, Micro-Lending Firms, Insurance Companies, etc. possess gold mines of customer data. They gather prolific amount of micro-data like personal identifiable information (PII), demography, employment, financial background, etc. at every stage of their sales funnel. However, their inability to utilize such data to their advantage often results in hampered customer experience and […]