Avantika Pandey

A Cocktail of Community Manager, Content Writer and Marketing Enthusiast. An avid reader and a scandalous shoe-holic. Wants to change the world one blog at a time.
avantika February 6, 2018

How EdTech Companies can ace Teacher Retention with a B2C Marketing Cloud [Part 2/3]

Marketing Automation Ideas 101 for Education Technology Businesses This blog series is a one-stop guide for Education Technology Companies to teach them about the importance of a B2C Marketing Cloud for customer acquisition, engagement, and retention. In this post, we’ll discuss how an edtech company can trace the loopholes in its Teacher’s life cycle, and use marketing cloud solution to fill the gaps. From our previous post, you learned WHY education technology (a.k.a. EdTech) cannot and must not do without B2C Marketing Cloud. Moreover, you also discovered that there are multiple entities involved in the EdTech community. And Teacher, Student […]

avantika January 11, 2018

Why Educational Technology cannot (and must not!) do without a B2C Marketing Cloud [Part 1/3]

Marketing Automation 101 for Education Technology Businesses This blog series is a one-stop guide for Education Technology Companies to teach them about the importance of a B2C Marketing Cloud for customer acquisition, engagement, and retention. In this post, we’ll discuss why every edtech company, irrespective of its business model, needs a marketing cloud at every stage of its customer lifecycle.  My memories of high school revolve around heavy books and countless assignments. Not to forget a typical classroom setup of a teacher, students, blackboard and a demanding study curriculum. Back in those days, ‘education’ and ‘technology’ were just fancy words I used to impress my teachers. […]

avantika December 16, 2017

A 4-Step Guide to Launching a Last-Minute Christmas Marketing Campaign – ft. Marketing Automation

If Rudolph, the Red-Nosed Reindeer, was an outdated marketer at Santa Claus & Co., the Christmas carol dedicated to his ‘very shiny nose’ would be something like: Rudolph, the Red-Nosed Reindeer, Had a Christmas campaign to run. And if you ever saw him, You would say he doesn’t know how it’s done. All of his direct competitors, Used to laugh and mock his campaigns. (Only if poor Rudolph, knew about marketing automation) With barely a few days left for Xmas, any marketing manager with a brilliant campaign idea and without a marketing automation suite will feel like poor Rudolph. After […]

avantika October 10, 2017

Conversion Funnel Optimization 101 for Financial Services Companies [Part 3]

How Financial Services Companies can reactivate their Idle/Lost Users with the help of RFM Segmentation and Marketing Automation Conversion Funnel Optimization 101 is an all-inclusive Marketing Automation Guide for Financial Service Providers. In this post, we’ll discuss how they can identify their churned or inactive users with the RFM Model, and reactivate them by integrating a Marketing Automation platform. We’re finally at the last part of this blog series! The last two posts covered everything from reducing pre-purchase drop-offs to engaging with customers post-purchase. In this post, we’ll talk about how companies in the finance sector can identify inactive users with […]

avantika September 21, 2017

3 Reasons Why Customers Abandon Shopping Carts Online (With Solution)

Confessions of a Customer: “Why I usually abandon my cart” Last Friday, while having dinner with my girlfriends, I unveiled the reasons behind the most common problem of 2015. In between sipping Margaritas and gossipping like the good old days, our smartphones were constantly buzzing and making annoying noises of message/push notifications. Out of frustration, one of my girlfriends frowned and cursed her phone before putting it on silent and dumping it inside her bag. Out of concern, I asked her, “Is it your over-possessive boyfriend?”; to which she replied, “I wish! It is my over-possessive mobile shopping app.” And […]

avantika September 1, 2017

Market Segmentation For Holidays – (Segment Like A Pro)

Joy to the world, Christmas is coming! While the world is sipping hot chocolate and making a list of gifts to buy for their loved ones, Marketers like yourself are making sure that their holiday marketing campaigns are on-fleek. And this requires immense amount of prepping before they can launch the most-awaited marketing campaign of the year. As Christmas marks the end of the year, there is something in the air which makes everyone hunky-dory. Thus, the buying behaviour of shoppers is observed to be different during November-December as compared to the rest of the year. It’s interesting to note […]

avantika August 11, 2017

Conversion Funnel Optimization 101 for Financial Services Companies [Part 2]

How Financial Services Companies can master Post-Purchase Customer Engagement with Marketing Automation Conversion Funnel Optimization 101 is an all-inclusive Marketing Automation Guide for Financial Services Companies. In this post, we’ll discuss how they can engage with their customers post-purchase by using Marketing Automation. In our previous post, we revealed the hacks for reducing pre-purchase drop-offs with marketing automation. Now let’s discuss how Financial Services Companies (FSCs) such as Banks, Micro-Lending Firms, Insurance Companies, etc. can engage and retain their customers post-purchase. And that too with our favorite marketing automation. WHY marketing automation for post-purchase communication, you ask? Here’s why.   […]

avantika July 4, 2017

Conversion Funnel Optimization 101 for Financial Services Companies [Part 1]

How Can A Financial Service Provider Fix Leakages In A Purchase Cycle to Reduce Drop-Offs Conversion Funnel Optimization 101 is an all-inclusive Marketing Automation Guide for Financial Services Companies. In this post, we’ll discuss how Financial Businesses can optimize their Purchase Cycle with Marketing Automation.  Financial Services Companies like Banks, Micro-Lending Firms, Insurance Companies, etc. possess gold mines of customer data. They gather prolific amount of micro-data like personal identifiable information (PII), demography, employment, financial background, etc. at every stage of their sales funnel. However, their inability to utilize such data to their advantage often results in hampered customer experience and […]

avantika May 22, 2017

This Persona-Based Customer Journey Can Convert Your Flight Search Abandoners By 10% m-o-m. For Real!

An Online Travel Agency’s (OTA) relationship with Flight Booking Abandoners can be summarized in one sentence: Love them or hate them but you can’t ignore them. Flight Search Abandonment often hurts the topline of most OTAs. It’s a situation where a visitor searches for a flight but doesn’t checkout. And this has compelled OTAs to shell out millions of dollars on acquisition as well as retention of customers. There are numerous reasons for travel booking abandonment. And the top 4 of them are: ALSO READ: How Goibibo used Hyper-Personalization in Emails to Increase Conversions by 11% Of course, the best way […]

avantika May 9, 2017

How To Recover An Abandoned Cart With A (Legit!) Multi-channel Customer Journey

Let’s face it! 8 out of 10 articles on ‘How to recover an abandoned Cart’ have only one key takeaway: email marketing. And they have nothing new to offer. Here’s a screenshot of Google Search for evidence. What most of them fail to cover is that recovering a stranded online shopping cart is not a “Step 1: Send a Cart Abandonment Email” process. It requires a well-thought-out and data driven approach to nudge a customer and lure him/her back to the cart. Besides, it needs to be done through the right channel at the right time. Of course Email is […]

avantika April 25, 2017

How To Set Up Your Next Back-In-Stock Alert In Just 5 Minutes

In the ecommerce sector, Stock-out or Out-Of-Stock is defined as the shortest horror story for both a customer and a marketer. For a customer because his/her desired item is unavailable. For a marketer because he can lose that customer to his competitors. However, it’s 2017 and we have a plethora of Back-in-Stock Notification tools and widgets readily available. And most of them operate on the similar lines: These are some of the Back-in-Stock Alert tools in the market: And the list continues. By and large, all these tools and widgets promise you ‘a happy and loyal customer who will make […]

avantika March 17, 2017

How To Use Small Data For Personalized Communication In Hotel Industry

Customer Journey Mapping for the Hospitality Industry (Part II) When I got my hands on Martin Lindstrom’s Small Data: The Tiny Clues that Uncover Huge, it was unputdownable. In the world where big data is religiously worshiped and employed by every Marketer, his book was a breath of fresh air. What piqued my interest was how small data was being used to not only save companies like Lego from bankruptcy but also to trigger the creation of some of the biggest innovations like Post-It and Snapchat. However, despite its obvious primacy, Lindstrom stated, “The issue here is that as we become […]

avantika February 8, 2017

How to Improve Customer Retention in Hotel Industry with Marketing Automation

Customer Journey Mapping for the Hospitality Industry (Part I) The hospitality industry, with a global industry revenue of US $550 billion in 2016, is engaging with customers like never before. With weapons like multi-channel Marketing Automation at their disposal, hotels are turning no stones unturned in making the stay of their guests a unique experience. After all, keeping them engaged and interested is a crucial part of their customer retention strategies. Before you start bestowing ‘the most amazing experience’ on your hotel guests, it is highly imperative to understand the Hotel Guest Lifecycle. Robert King explained the basic model of […]

avantika September 9, 2016

6 Reasons Why WebEngage’s Content Marketing Sucked and How We Fixed Them

It goes without saying that ‘Content is the king’. It not only holds the power to make or break a marketing campaign, but also plays a key role in conversion and lead generation. However, not many of us realize that it’s a hard cookie to crack. Content writers often find themselves stuck in the labyrinth of content-related issues like: never getting the right balance between being preachy and salesy; constantly juggling between the ‘right’ and the ‘trending’ topic; not able to archive a spectrum of content written on diverse topics in varied styles by different writers (both in-house and guest […]